Resume

Product Manager - Verivox

Aug 24 – Present | Broadband Funnel (B2C)

• Own the product strategy and optimization of the broadband acquisition funnel on Verivox's comparison platform
• Lead a cross-functional squad (5 engineers, QA, UX, research, BI) responsible for improving conversion and customer experience
• Conduct product discovery using funnel analysis, qualitative research, and customer insights to identify high-impact opportunities
• Translate customer pain points and behavioral data into product hypotheses and roadmap initiatives
• Designed and executed 30+ A/B and multivariate experiments across the user journey, generating measurable conversion improvements
• Spearheaded Verivox's first customer-facing AI initiatives, including semantic filters and AI-powered FAQs

Jul 23 - Aug 24 | Marketplace (B2B)

• Led the development of a scalable marketplace platform enabling regional internet providers to distribute offers through Verivox
• Conducted discovery with telecom partners to capture integration requirements and operational constraints
• Designed a standardized onboarding framework to simplify partner integrations
• Reduced provider go-live time from several months to 3 weeks
• Led MVP development and successfully onboarded 12 providers within the first two quarters

Senior Product Manager - MYA (Apothera GmbH)

Oct 22 – Mar 23

• Led product discovery and roadmap definition for the MYA healthcare app after the initial launch
• Identified key user pain points through data analysis and user research
• Redesigned the doctor and medication search experience to improve discoverability
• Reduced funnel drop-offs by 30% and 23% across key steps of the user journey
• Increased sign-up conversion from 1.5% to 6.4%
• Built the two-year product roadmap and business cases for major initiatives
• Company filed for bankruptcy in March 2023

Product Manager E-Commerce - The KaDeWe Group GmbH

Jul 21 – Oct 22

• Conducted in-store user research with KaDeWe customers
• Merged the kadewe.de and store legacy websites
• Led omni-channel initiatives including loyalty portal, vouchers, brand stores, and online bookings
• Increased store conversion from 1.1% to 1.9% (€3M to €12M in FY22)

Product Owner E-Commerce & Internationalization - CHRIST GmbH

Jul 19 – Jun 21

• Introduced Scrum and shifted to customer-centric product development
• Conducted international market research and discovery
• Rolled out FR and NL websites, generating €1.4M turnover in year one at ~1.2% conversion
• Increased overall conversion from 1.3% to 1.7% in 2021

Jewelry Product Manager & Buyer – Valmano (CHRIST GmbH)

Sep 17 – Jun 19

• Managed 3 private-label brands (€4M revenue, 1300+ SKUs)
• Oversaw buying for 30 external brands (Yearly 2M€ Budget)