Resume

Summary

Product Manager with 6 years of experience in B2C products, e-commerce, health tech and online comparison portals. I specialize in building features that solve real user pain points, using data, user empathy, and clever experimentation. I thrive in early stage and mature product environments and I'm passionate about delivering high-impact solutions and creating strong teams.

Work Experience

Product Manager - Verivox

Aug 24 – Present | Broadband Funnel (B2C)

  • Leading a cross-functional team (5 Developers, 1 QA, 1 UX Designer, 1 User Researcher, 1 BI Analyst) to improve the broadband customer funnel
  • Driving product discovery and delivery, aligning roadmap with customer needs and business goals
  • Identifing pain points and user needs, translating them into hypotheses, and validating through qualitative research and funnel data analysis
  • Spearheading Verivox’s first customer-facing AI initiatives in the broadband journey (semantic filter, AI FAQ)
  • Designed and executed 25+ experiments (A/B & multivariate), generating key learnings and measurable conversion uplifts

Jul 23 - Aug 24 | Marketplace (B2B)

  • Designed & rolled-out a scalable Marketplace solution to streamline partner integration
  • Conducted discovery and qualitative interviews with regional providers to capture their requirements and technical constraints
  • Standardized the onboarding process, cutting average go-live time from several months to 3 weeks
  • Led MVP development and successfully onboarded 12 providers in the first 2 quarters

Senior Product Manager App – Apothera GmbH

Oct 22 – Mar 23

  • Led the discovery to identify the biggest opportunities and pain points after the initial app go-live
  • Redesigned medication & doctor search, reducing drop-offs by 30%
  • Increased sign-up conversion from 1.5% to 6.4%
  • Created 2-year roadmap and business cases for new features
  • Laid off after Apothera had to file bankruptcy in Jan 23

Product Manager E-Commerce – KaDeWe Group

Jul 21 – Oct 22

  • Conducted in-store user research with KaDeWe customers
  • Led omni-channel initiatives including loyalty portal, vouchers, brand stores or online bookings
  • Increased the store CR from 1,1% to 1,9% (3M€ to 12M€ in FY22)

Product Owner E-Commerce – CHRIST GmbH

Jul 19 – Jun 21

  • Introduced SCRUM and shifted to customer-centric product development
  • Conducted international market research and discovery
  • Rolled out FR and NL sites, achieving €1.4M turnover in Year 1
  • Increased overall conversion from 1.3% to 1.7% in 2021

Jewelry Product Manager & Buyer – Valmano (CHRIST GmbH)

Sep 17 – Jun 19

  • Managed 3 private-label brands (€4M revenue, 1300+ SKUs)
  • Oversaw buying for 30 external brands (Yearly 2M€ Budget)

Buying Assistant – Zalando SE

Feb 16 – Aug 17

Education

Skills & Tools

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