Verivox: Offer Page Basket

Clarity and information hierarchy drive confidence. The basket that made the difference.

Scope

Offer and Options Steps

A core broadband decision point with visible uncertainty and drop-off.

Best Result

+7,03%

Conversion uplift with statistical significance above 99%.

Impact

€2.2M

Estimated fiscal-year net revenue contribution.

Opportunity

User feedback described the Offer Page as unstructured and sparse, with critical info missing. Customers arrived at the second step, the Options page, lacking clarity on all base information about the tariff, the monthly prices and what comes next, creating decision anxiety.

Hypothesis

If we keep key tariff information and the primary CTA persistently visible across the step, users experience less decision friction and progress to checkout at a higher rate.

Scope & Ownership

Owned Offer + Options funnel optimization end-to-end
Drove discovery, prioritization, experiment design, and rollout decisions
Led cross-functional delivery with engineering, UX, research, QA, and BI

We prioritized a persistent basket over broader redesign alternatives because it directly targeted decision friction and could be tested quickly with clear guardrails. We deprioritized lower-confidence visual refinements until core conversion gains were validated.

Decision Framework

Strategic Framing

Market Context

The broadband category has high consideration, strong price sensitivity, and low trust in hidden trade-offs. In this environment, reducing ambiguity at decision points is a direct growth lever, not only a UX improvement.